Want to know how 30 second commercials are made here at Sweet Tooth? Want to know how Jeff has become the celebrity of 30 second commercials? Here goes.
In September we finally put a date on the calendar for videotaping our new ad for t.v. Our producer and videographer, Diane and Davis Ward presented us with 2 scripts...take offs on the really popular t.v. show
MAD MEN. They asked us to pick one of the scripts, we did and we were off and running.
Thanks to our hairdresser Erica, we had make up and hair mapped out. Thanks to Christa at the T.U. Costume Department, we had 1960's style dresses for our actresses, Lyle and Kayley. And thanks to Lyle and Kayley, who agreed to be poked and prodded, hair colored, wearing false eyelashes which can be very irritating, standing occasionally in high heels and re-taking each of the scenes several times, we had the pieces of the ad in the cannister.
Then along comes Sabrina, who has been the voice of all our ads except one, who went to the studio and recorded the voice over for the ad.
Let's not leave out Jeff, who had his hair and eyebrows colored, who had to eat several candy cigarettes, who stood in front of the green wall and pretended to be falling down and finally had to appear as Don Draper on a show that, frankly, he has never watched.
The entire filming process, except for a couple of pieces in Davis' studio, was videotaped in our store, That involved about 5 hours of getting ready and then doing the filming. Davis had to set up the exact lighting, there was lots of moving around of displays in the store and of course the obligatory standing around, kibbitzing, laughing, with hands on hips and several opportunities to give our opinion to Davis, who is very good at politely ignoring our intrusions.
Davis' final effort was to find just the right music to go along with the MAD MEN idea. That was a bit of a longer process.
The day came when Jeff and I went over to Davis' studio to see the finished product. Each time we do this we bring M & Ms to eat...it's tradition. Of course we had to see the 30 second ad over and over to catch all the nuances and we gave it a big thumbs up.
Now it is your turn. The ad begins running on various cable shows November 1. Don't fast forward through the ad....it is a lot of fun.
Tuesday, October 28, 2014
Monday, October 20, 2014
A Little Bit of Candy Trivia
I really love the ShopSmart magazine (part of Consumers Report); however I really hate the fact that this magazine from which I get so much information, encourages its readers to shop on line.
Now shopping online is something I occasionally do as well, although by now you know that I absolutely insist that people shop locally if the item they are searching for is available in town.
You may think that I am simply saying these things because I own an independent retail store....well, you are partly right!! Nonetheless, I shop locally because I want to see the item, touch the item, determine if it is the size, the color, the shape, the whatever that I will truly be satisfied with. I can't do that online with most products and I actually would not want to box something up, get a call tag, or try to find out how much postage would be to send it back. I do enough of that at work....I wouldn't want to do it with personal purchases. And of course I want immediate action, something that even the internet can't do at this time.
All of that said, ShopSmart did have a few fun "Treat Trivia" which I have to pass on to all readers.
We carry the Oh Henry chocolate bar. ShopSmart tells me that the name came from an office boy who flirted with the women making candy. When the women needed something, they were constantly calling out, "Oh, Henry!" You can't pass up that name for a good ole nostalgia candy bar!
As for candy corn, which I have been selling for 22 plus years, I found out from ShopSmart that originally candy corn was called "chicken feed". I'm not sure if it is the shape of the candy corn or the fact that it looked like the feed for chickens. Back in the 1880's when candy corn was first made, someone gave it that name.
Now candy corn is a mellow creme....and ask Jeff what happens if you eat too many pieces in one sitting!!
Of course you should know that PEZ dispensers were originally invented as a breath mint. "Pez" got its name from the German word for peppermint: "pfefferminz." Remember that when you are dispensing chocolate PEZ candy....obviously PEZ has branched out with its flavors.
4th quarter....that's what retailers call October-November-December. Interest in candy goes way up and it is fun to hear about Candy Trivia.
Stay tuned.
Now shopping online is something I occasionally do as well, although by now you know that I absolutely insist that people shop locally if the item they are searching for is available in town.
You may think that I am simply saying these things because I own an independent retail store....well, you are partly right!! Nonetheless, I shop locally because I want to see the item, touch the item, determine if it is the size, the color, the shape, the whatever that I will truly be satisfied with. I can't do that online with most products and I actually would not want to box something up, get a call tag, or try to find out how much postage would be to send it back. I do enough of that at work....I wouldn't want to do it with personal purchases. And of course I want immediate action, something that even the internet can't do at this time.
All of that said, ShopSmart did have a few fun "Treat Trivia" which I have to pass on to all readers.
We carry the Oh Henry chocolate bar. ShopSmart tells me that the name came from an office boy who flirted with the women making candy. When the women needed something, they were constantly calling out, "Oh, Henry!" You can't pass up that name for a good ole nostalgia candy bar!
As for candy corn, which I have been selling for 22 plus years, I found out from ShopSmart that originally candy corn was called "chicken feed". I'm not sure if it is the shape of the candy corn or the fact that it looked like the feed for chickens. Back in the 1880's when candy corn was first made, someone gave it that name.
Now candy corn is a mellow creme....and ask Jeff what happens if you eat too many pieces in one sitting!!
Of course you should know that PEZ dispensers were originally invented as a breath mint. "Pez" got its name from the German word for peppermint: "pfefferminz." Remember that when you are dispensing chocolate PEZ candy....obviously PEZ has branched out with its flavors.
4th quarter....that's what retailers call October-November-December. Interest in candy goes way up and it is fun to hear about Candy Trivia.
Stay tuned.
Friday, October 3, 2014
Sweet Tooth: a Tulsa Wedding Merchant
Last night 4 Sweet Tooth staffers attended the Tulsa Wedding Merchants meeting at Philbrook Museum. The gathering was attended by approximately 35-40 merchants in the Tulsa area whose businesses connect with people planning a wedding. We are talking about prospective brides, prospective grooms, moms of bride and groom as well as wedding planners.
Sweet Tooth has been a member of this group for a number of years. We are also participants at the Tulsa Wedding Show planned by expert Vicki Taylor and her staff each year in January and August. Most recently the show has been at the Renaissance Hotel.
Currently our staff member Jesse Wilson is serving as our primary consultant to those folks who are planning a Candy Buffet for their wedding, or for birthday and anniversary parties, corporate events, fundraisers, etc. Personalty and customer service are 2 of the outstanding qualifications required to work with our clients, along with creativity and the ability to visualize the Candy Buffet as it stands at an event.
All staff at Sweet Tooth are trained to take initial information from prospective Candy Buffet clients. And we are all good at it! It is our job to ferret out information on what the client is wanting, thinking and budgeting for the Candy Buffet. Armed with our information sheet, if Jesse isn't at work, we all begin the process of obtaining information so that Jesse can follow through with the client.
After 22 years in business, Candy Buffets have entered the scene and taken up a good part of our candy sales. We purchased gorgeous glass containers to rent for this purpose; we keep up to date on colors and styles and trends for this part of the candy industry. We advertise our service, particularly the fact that we are perhaps the only place in town where a client can actually see the candy we have available rather than ordering online or depending on another in-home business to do just that.
Our Candy Buffet brochure outlines the various services we offer: for Do It Yourself clients as well as full serve clients.
Being a part of the Tulsa Wedding Merchants has introduced us to all sorts of businesses and people who provide wedding services. Weddings are an important part of our economy, with some people spending at least $20,000.00 on a wedding and many spending more. Hotels, bridal shops, lighting companies, entertainers, photographers, novelty businesses, printers, caterers, bakeries, calligraphers, travel agents, rental businesses and of course, Sweet Tooth are working together to make every special occasion memorable.
Sweet Tooth has been a member of this group for a number of years. We are also participants at the Tulsa Wedding Show planned by expert Vicki Taylor and her staff each year in January and August. Most recently the show has been at the Renaissance Hotel.
Currently our staff member Jesse Wilson is serving as our primary consultant to those folks who are planning a Candy Buffet for their wedding, or for birthday and anniversary parties, corporate events, fundraisers, etc. Personalty and customer service are 2 of the outstanding qualifications required to work with our clients, along with creativity and the ability to visualize the Candy Buffet as it stands at an event.
All staff at Sweet Tooth are trained to take initial information from prospective Candy Buffet clients. And we are all good at it! It is our job to ferret out information on what the client is wanting, thinking and budgeting for the Candy Buffet. Armed with our information sheet, if Jesse isn't at work, we all begin the process of obtaining information so that Jesse can follow through with the client.
After 22 years in business, Candy Buffets have entered the scene and taken up a good part of our candy sales. We purchased gorgeous glass containers to rent for this purpose; we keep up to date on colors and styles and trends for this part of the candy industry. We advertise our service, particularly the fact that we are perhaps the only place in town where a client can actually see the candy we have available rather than ordering online or depending on another in-home business to do just that.
Our Candy Buffet brochure outlines the various services we offer: for Do It Yourself clients as well as full serve clients.
Being a part of the Tulsa Wedding Merchants has introduced us to all sorts of businesses and people who provide wedding services. Weddings are an important part of our economy, with some people spending at least $20,000.00 on a wedding and many spending more. Hotels, bridal shops, lighting companies, entertainers, photographers, novelty businesses, printers, caterers, bakeries, calligraphers, travel agents, rental businesses and of course, Sweet Tooth are working together to make every special occasion memorable.
Subscribe to:
Posts (Atom)