Just a short observation of what happens when someone combines Pro Basketball Players with Candy.
Remember, James Harden ("Fear The Beard")? Well, now Trolli candy has produced some t.v. ads featuring James Harden and Trolli gummis.
The first t.v. ad is tagged, "Inside inside inside James Harden's head" where James shuns the game day idea that you can get inside a player's head. And mini James (a second James in miniature in the ad) declares: "My head's a fortress."
Before you know it, you are associating Trolli candy with this awesome basketball player.
Next up in the Weirdly Awesome campaign will be Sour Brite Crawlers getting into James' head. And on the horizon will be a new Sour Brite Gummi based on his iconic beard.
Trolli spokesperson says that James Harden is "the perfect ambassador to inject a little of the unordinary into our consumers' day-to-day lives."
I say, Go Trolli, Go James and go to Sweet Tooth where you will find James' favorite candy: Sour Brite Crawlers.
Monday, March 21, 2016
Wednesday, March 9, 2016
The Rising Cost Of Sugar..Is It A Big Deal?
It is 18 days until Easter and actually 8 days until St. Patrick's Day. Easter candy and baskets are on display at the store. What else is going on in candy land?
I heard on NPR this week that among other problems our economy might be having, the candy industry is confronted with the rising cost of sugar. Even I had not been thinking about the rising cost of sugar, so I was a bit taken back by that report.
I had been thinking about the low price of oil and how it is effecting Oklahoma's economy. Not only do we have the really big problems like how to fund our schools, whether we want to see our constitution changed in order to allow what? religious proclamations on stone at our capital, we are also faced with a slowing interest in just plain shopping.
Stores like Sweet Tooth depend on local shopping. We do not sell online. Maybe we are just out of date or perhaps we believe that some people still like to see what they are buying, touch it, determine its nature or ingredients or appeal. We are also the people who actually buy our inventory products at the Gift Market where we, too, can see, touch and feel what we are going to present to our customers.
Our store is particularly challenged by the various grocery stores which offer candy, not as a retail product so much as an impulse buy or a come-on with a lower price. Candy is a fragile item. It needs to be stored in the proper temperature, proper lighting and constantly re-cycled so that what is in jar, the case or the spinner is the most recent candy purchased by our store.
Grocery stores and discount stores do not have as a goal to meet these conditions with their candy. Of course, they want to put the older bananas in the front of the display, or the older tomatoes on top of the newer ones; however if the store has barrels of unwrapped candy, we have occasionally seen the employee simply dump the newer candy on the top which means that someone is going to get the older candy which has been sitting in the barrel for weeks.
You can understand why this practice gives me the willys!! We have specialized in candy for over 23 years. We don't carry scented items near the chocolate which would absorb those odors and change the taste of the chocolate. We watch Best By dates and we continually watch the temperature and light and humidity in the store. That's why I am always wearing a jacket or sweater...what is good and cool for the candy can be a challenge for those who work in that environment.
So the rising cost of sugar as a minor blip on the economy scale is a big deal to us candy sellers.
I heard on NPR this week that among other problems our economy might be having, the candy industry is confronted with the rising cost of sugar. Even I had not been thinking about the rising cost of sugar, so I was a bit taken back by that report.
I had been thinking about the low price of oil and how it is effecting Oklahoma's economy. Not only do we have the really big problems like how to fund our schools, whether we want to see our constitution changed in order to allow what? religious proclamations on stone at our capital, we are also faced with a slowing interest in just plain shopping.
Stores like Sweet Tooth depend on local shopping. We do not sell online. Maybe we are just out of date or perhaps we believe that some people still like to see what they are buying, touch it, determine its nature or ingredients or appeal. We are also the people who actually buy our inventory products at the Gift Market where we, too, can see, touch and feel what we are going to present to our customers.
Our store is particularly challenged by the various grocery stores which offer candy, not as a retail product so much as an impulse buy or a come-on with a lower price. Candy is a fragile item. It needs to be stored in the proper temperature, proper lighting and constantly re-cycled so that what is in jar, the case or the spinner is the most recent candy purchased by our store.
Grocery stores and discount stores do not have as a goal to meet these conditions with their candy. Of course, they want to put the older bananas in the front of the display, or the older tomatoes on top of the newer ones; however if the store has barrels of unwrapped candy, we have occasionally seen the employee simply dump the newer candy on the top which means that someone is going to get the older candy which has been sitting in the barrel for weeks.
You can understand why this practice gives me the willys!! We have specialized in candy for over 23 years. We don't carry scented items near the chocolate which would absorb those odors and change the taste of the chocolate. We watch Best By dates and we continually watch the temperature and light and humidity in the store. That's why I am always wearing a jacket or sweater...what is good and cool for the candy can be a challenge for those who work in that environment.
So the rising cost of sugar as a minor blip on the economy scale is a big deal to us candy sellers.
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