Tuesday, March 19, 2013

Move Over Boomers...Fusion Flavors Are In!

Baby Boomers, your time is up with candy trends, according to the latest copy of Candy Industry magazine.  The younguns' are taking over and seem to be more willing to sample new fusion flavors than their mommies and daddies and grands!
Although the classics --- mint, cherry, grape, lemon and orange -- will always be around, the new non-traditional flavors are getting stronger.
We have seen the Bacon candy become a real winner, but how about combinations like "blue honeysuckle berry (a combo between blueberry and blackberry) or pawpaw (mango and banana combo)?  Or take a look at other morphed flavors like honey cinnamon, fennel seed and Greek Yogurt!!
It seems the confectionary industry is responding to a "healthier, more experimental" trend in candy and they now have a younger group of folks willing to give just about anything a try.
"Old School" confections, like peanut butter, hot chocolate and rhubarb are still around, but international influences are spicing up the U.S. confectionery market.
Sorry, kiddos, but all-natural flavors will not be taking over the future where companies will transition totally into that recipe.  There is a demand for alternative approaches but at the same time, the unique flavor may not always be available from natural flavors.
The "artificial" side of making candy can put together every fantastical combination consumers want.  While consumers want natural flavors, they are also demanding the exotic.  And guess what?  Americans are becoming more adventurous.  They have ventured away from simply Milk Chocolate into the world of Dark Chocolate, spicy chocolate, interesting combinations of chocolate, etc. etc.
But as a Baby Boomer myself, I do remember the time when trying anything was a risk I was willing to take.  If you could ask my Dad about "snails", oysters and buffalo steaks, he would have told you that his daughter had ventured over to the dark side.
Don't rule out us Baby Boomers, I say.  Wasabi chocolate bars at Sweet Tooth tasted good to me.

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