Monday, September 15, 2014

Annual Halloween Candy Concerns

The upcoming candy holiday of Halloween presents several annual concerns.  Here's one:  What does black candy taste like?  People generally avoid candy which is black because they think that it will have a bitter taste.  The same goes for black icing on cookies and cakes. 
The retail lesson for today is this:  why would candy manufacturers or cake and cookie bakers use an icing or color which is bitter tasting?  Talk about a nose drive in sales, huh?
Get the word out:  black candy is normally a berry flavored candy and tastes quite sweet, never bitter.  And how could we have Halloween candy without the color black?
The second annual candy question for Halloween:  why can't I buy the Giant Candy Corn in the red and white color only?
The answer is:  I don't know, you just can't.  Giant Candy Corn comes in an assortment and as assortments go, we cannot separate one flavor (in this case, it is cinnamon) from the other flavors.
Our best advice is to find 2 friends who like the other 2 flavors, candy corn original and chocolate.  That way you can buy 3 times the amount of Giant Candy Corn, separate out the flavors for you and your 2 friends and Problem Solved!!
Here's my favorite question:  why does Jelly Belly company make the gummi rats in orange, red and other such colors?  Rats are not orange or red.  Our customers are pretty darn savvy; they actually get it.  The correct color for rats is black or white or grey.  Grey is not such a great color for candy, so why not just stick with white and black? 
And finally, what ever happened to the wax whistle which used to be a part of Halloween candy and had that taste sort of like teaberry?  I really did love that whistle and when we first bought Sweet Tooth, we could order it for Halloween.  Bring back the teaberry whistle!!  My motto for Halloween season.

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