Just a short observation of what happens when someone combines Pro Basketball Players with Candy.
Remember, James Harden ("Fear The Beard")? Well, now Trolli candy has produced some t.v. ads featuring James Harden and Trolli gummis.
The first t.v. ad is tagged, "Inside inside inside James Harden's head" where James shuns the game day idea that you can get inside a player's head. And mini James (a second James in miniature in the ad) declares: "My head's a fortress."
Before you know it, you are associating Trolli candy with this awesome basketball player.
Next up in the Weirdly Awesome campaign will be Sour Brite Crawlers getting into James' head. And on the horizon will be a new Sour Brite Gummi based on his iconic beard.
Trolli spokesperson says that James Harden is "the perfect ambassador to inject a little of the unordinary into our consumers' day-to-day lives."
I say, Go Trolli, Go James and go to Sweet Tooth where you will find James' favorite candy: Sour Brite Crawlers.
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