The Happy Place Is Being Reinvented

After 23-1/2 years of owning Sweet Tooth Candy & Gift Co. we have to take a serious look at our store, its presentation, its inventory, its marketing and its staffing.

You know how hard it is to do that?  It is almost impossible to extract our own attitudes, opinions and love of  certain inventory and just say to ourselves, "This and that just aren't working anymore."

We have to reinvent ourselves and in doing so, we know that some of our customers will be disappointed when their favorite candy or gift item is no longer available. We also take the chance that people will think we are "going out of business" when in reality we are simply reinventing ourselves just a bit to keep up with the times, with people's tastes, with what is "trending", etc.

Summer is actually the most opportune part of the year to do just that.  People are out on vacation, or working in their gardens, or hibernating from the heat and humidity.  It takes a great deal of motivation to get out of the house and go shopping.

With less customers, we can begin to move things around, to plan our annual Sidewalk Sale, to take time to order fall gifts and candy.  Some days are a little lonely...so don't forget about us at Sweet Tooth.

There is only so much space in the store.  When research shows that a certain gift line is no longer popular or that people are not thrilled with honeycomb chips (one of my favorites), then it is time to  let it go, let it go.

Therefore I just want you to know that we are beginning this process of deciding what we will no longer carry. We are hot on the trail of new candy, new gift items and a new approach for the store.

Watch for the NEW.  Watch for more events and parties.  Watch for the excitement that the NEW brings to our staff and hopefully to our customers.

Here a hint: Remember Trolls??  In September you will find a reinvention of those little guys that we used to sell a long time ago.  Watch for more theatrics and fun.  You know, we call Sweet Tooth our HAPPY PLACE.  We are working to make it even HAPPIER.