Delivering the Goods!!

Sweet Tooth has entered that time of the year when retailers either make it or break it.  You've heard of Black Friday, haven't you?  The Friday following Thanksgiving day?  Traditionally this is the first day of the year when retailers move from being "in the red" to being "in the black".
Of course it isn't always the case but the 4th quarter is truly the best time of the year for retailers.  Manufacturers and vendors work all year long to court and woo retailers.  In this case, retailers are the customers and manufacturers and vendors work hard to encourage us to purchase their products to sell during 4th quarter.  They begin in January to point us retailers in that direction.
We can talk about how American culture has turned the 4th quarter into a shop and drop season.  We can also talk about how much fun it is to purchase a gift for family and friends which truly puts a smile on their faces and warms their hearts.
Through all the pressures of holiday shopping, there is often that moment when we find pure pleasure in knowing that we have found just the right gift for that person who means so much to us.  Personally, I like making my shopping list.  I like reviewing it to see if it is balanced and authentic, if it represents how I feel about those who are on the list.  I like purchasing the gifts and putting them in our Gift Tub and then one day bringing that Tub into the house for the final wrapping and taping the gift tag on each package.
At Sweet Tooth, we joke a lot about all the glitter that ends up on the carpet in the store during the 4th quarter.  Occasionally pieces of glitter are there for months afterwards.  We talk about how the "aisles" in the store get smaller at this time of the year.  We worry about whether we have room for all the candy and gifts we have stored in our garage and now need to find just the right place in the store.
But nothing compares to the fun we have when our customers begin searching Sweet Tooth for just the right gift.  Actually we have already sold 3 boxes of Ribbon Candy to a customer who came in last week to see if that wonderful candy had arrived.  It was our first sale of the season!  And as he walked out the door, I think I saw a little satisfied smile on his face...just the right thing for him.
So come on Black Friday.  There is nothing better than seeing a customer leave our store with a smile and a wave goodbye.  We are doing our job....who says there is no Santa?  We have made our list early in the year, for all those people who count on Sweet Tooth and even without a sleigh and Rudolf, Sweet Tooth is delivering the goods.