Sunset on Valentine's Day

The sun is setting on Valentine's Day.  Overall, it appears to have been a Valentine's Day like most have been for us in recent years.
Many of my earlier observations have been authenticated and I feel good about that.
I did overhear a few conversations that I have to put in this blog.
One of our favorite customers commented that coming to Sweet Tooth is "like therapy".  He often tells us that we should charge him just for entering the store!!  You can imagine that we like this customer very much.
The women standing behind him when he made that observation quickly agreed.  What a special moment that was for all of us....to know that people feel better after shopping at Sweet Tooth.
It is a goal of ours to be a home away from home for our customers.  We like people to think of our store as a happy place and one like the television show "Cheers".....where everybody knows your name.
Another customer commented that she really liked our choice of music playing in the store.
On the surface that may not sound like a big deal, but in fact, it really is.  We spend a cosiderable amount of time choosing the music to play, what I called "Shopping Music".  Have I written about that before?
It is the sort of music which is familiar to most people, upbeat, tuneful, a song or two that inspires you to hum along.  Jeff has a rather large collection of C.D.s and even some cassettes!!  He and I discuss what to put on if the music is new to the store.  Jeff also creates tracks which are seasonal, not just Christmas music but Valentine's. Spring, Summer and so on.
To hear that a customer recognizes the effort we put into the music playing in our store is an affirmation that we are looking after what some might call the little things.
So as we come to the close of our Valentine's season and tomorrow put our Valentine candy on at half price, we will see if my other observation......that no matter what, people just don't always want to buy 1/2 price candy......comes true.