Tuesday, February 5, 2013

Valentine's Day Observations: Part 2

We are 9 days away from Valentine's Day.  I have been speaking to a few other retailers about the observations they have concerning buying habits for this holiday.  So far we all agree on the ones I posted last time.
So what other observations can I provide?
Observation OneA:  No matter what, chocolate is always high up on the list of gifts for Valentine's Day.  Someone could be giving jewelry (a typical V Day gift) or clothes or hopefully not a vacuum cleaner, but just like Christmas, most folks want to add some truffles or other chocolates to the gift.
Observation TwoA:  I remember when people used to wear Green on St. Patrick's Day and Red or Valentine's Day.  I'm not so sure that coordinating colors with the holiday is as typical as it was years ago.  The color Red is firmly associated with Heart Health for Women and Pink for Breast Cancer.  We need to go around to apparel stores and see if the clothes departments are full of red.
Observation ThreeA:  Jeff is bound to get out all his Valentine's Day ties to wear at the store.  Think about it!!  What accessory do men have to coordinate with holidays?  Ties, of course and Jeff has a few very clever ones.  On the other hand, I may be found wearing my Betty Boop jewelry because there is no other icon for Valentine's Day which equals America's Sweetheart, Betty Boop.
Observation FourA:  I have absolutely no research or data to back up this observation, but I just bet that lots of couples get engaged on Valentine's Day.  We have often been asked to hide an engagement ring in a box of chocolates or a bag of Valentine's candy.  Or I've heard of putting the ring in a cocktail....how many have almost choked on that ring?  This is the stuff that Trivia games are made for.
Observation FiveA:  This observation is true for every holiday.....no one wants to buy Valentine's Day candy at half-price on February 15.  Come on, peeps.  It is chocolate and at half-price who cares if it says "Be Mine"???
Since Observation Five A is the truest of the true, all the Sweet Tooth staff are hoping to be Sold Out of Valentine candy on February 14.  Don't wait too long to shop for your sweeties...what we have now is all we will have for Valentine's Day.


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