Can I Offer You An Alternative?

Easter is past and we only had 3 Duck with a Hat left.  One small triumph for The Duck!
What comes next for a retail store like ours?  The Spring Trio:  Moms, Dads and Grads.
One thing to remember about the Trio is that there are multiple possibilities for gifts for Mom, Dad or Grad.  And Sweet Tooth, try as we might, cannot be everything to everyone.
In the Mom category, we have a head start.  Jewelry is always a go to gift for Mom and our jewelry lines are well priced and popular.  We have concentrated on how to help Dads or men buy jewelry.  Some are real troopers.  They come in, go straight to the jewelry case of choice and quickly make their decision.
Other men, though, need a bit of hand-holding, affirmation and of course, gift wrapping when they shop for jewelry.
Dad is a real test for a small gift shop like Sweet Tooth.  There is no way to compete with the tie racks at department stores.  We cannot offer duck calls, fishing lures or tech stuff.  It just isn't our thing.  But we do find that chocolate or candy in general works for a lot of shoppers.  In particular I have noticed that Sugar Free chocolates sees an increase in interest around Father's Day.
And of course, we have greeting cards of various kinds:  poetry and wordiness with Blue Mountain cards; humor and cute animals with Avanti; sarcasm and wittiness with Erin Smith.  Choose your style and we've got it in the card department.
Graduation, like St. Patrick's Day, is really not a candy holiday, although in recent years we have seen interest in Candy Buffets for graduation parties.  It is a simple task to find school colors among all the candy in our jars.  Looking for red, white and blue?  We've got it.  Looking for Orange and Black or Red and White...yep, a number of possibilities for you.  And we do have the variety of Grad greeting cards as well as storage bins, collegiate candy jars and mugs and personal items like lotions and jewelry too.
The important question for a store like Sweet Tooth is just how deep and how wide should our buying be for holidays like the Spring Trio?  It is easy to go overboard and not really hit the target. 
One more point:  one of our staff members has got the best idea.  When we don't have the thing you are looking for, Olivia might ask:  "Can I offer you an alternative?" 
I say, "Yes, Olivia, Sweet Tooth can!!"