What Is Hot & What Is Not

Midway to Valentine's Day at Sweet Tooth is looking a lot like last year, the year before,etc. etc.
Not many men yet.  Mostly women who are shopping for children, grandchildren, friends and sweethearts.  Women who plan ahead, pretty much know what they want and don't like to wait until the last minute to shop.
Popular items include Dark Chocolate Caramel Hearts, Jelly Belly Valentine Mix, Gummi Lips and of course, truffles and lots of chocolate.
There are some jewelry shoppers, mostly buying for themselves.  Once again, many men wait until the last minute to shop for Valentine's Day.
Retailers speculate on whether the actual day of the week for Valentine's Day determines whether shopping will be vigorous or not so vigorous.  I think most of us prefer that Valentine's Day happen on a Thursday or Friday when deliveries at work are popular.  People like to show off what they are getting for Valentine's Day.  Nothing better than to have a big bouquet of roses or a large box of chocolates showing up at work, from your sweetheart.  Some, I would think, resort to sending gifts to themselves just for the show.  I don't think we have ever experienced a lot of that sort of thing.
What has been waning over the years is Heart Boxes...they are more expensive to make.... and the word LOVE on anything is to be avoided for some strange reason.
This year we brought back the compartment Valentine Heart plastic box which is going over pretty well.  It allows a mixture of candies in a heart shaped box with acrylic lid...not too expensive but still has that Valentine feel to it. And shows off the candy inside!!
We are waiting to see if the Heart Shaped Basket Made in Oklahoma will develop a following.  Afterall, that basket could work for lots of other occasions.
I will report back after V-day on what was hot and what was not.