Thursday, March 5, 2015

I Have Several Things On My Mind...

I have several things on my mind today.
One is the weather which is definitely interfering with sales. 
One is the dock workers strike on the West Coast which has held up deliveries of all sorts of vendors' lines.  Apparently some of the issues are resolved and the dock workers are beginning to allow crates of all sorts of shipments to go through the docks.  I did hear on NPR that some manufacturers are re-considering having their merchandise, even food items, come through the West Coast docks.  That will certainly hurt the economy for all those people.
Another is Easter which is coming up on April 5.  I just have to point out my favorite Easter candy, an item which we have had every single year for 22 years at Easter time.  That item is Duck In A Hat.  You really have to come and get that Duck.  The art work on the foil has not changed in 22 years.  He is still a golden yellow duck, dressed and wearing a hat ... I'd say like a beret or a yarmulke.  My hope for Duck In A Hat is that he continues to sell out every year.  And by the way, the chocolate is very good.
Here's some other good news.  I am a part of an advisory group for a trade publication called GIFTBEAT.  Every month GiftBeat sends me a questionnaire re: what's selling, what's new, what's a big deal at your store, what are the top 3 vendors for the month, etc.
Apparently Joyce at GiftBeat is following our Facebook page because she wrote to ask us about the Facebook post which said "Nobody knows the Truffles I've seen" with a photo of our Sweet Shop Truffles.
That post had over 9,000 hits and Joyce was curious as to what we did to get that much attention.
Well, all Jeff did was post the picture and the saying and then watch with surprise the number of hits his post was getting.
This month's GiftBeat magazine tells our story about that post (minus our name....we are an Oklahoma retailer) and we have had a very nice chuckle and a bit of excitement over that story.
Our latest and greatest idea for a store party is coming up next week.  March 13 is the release of the live action Cinderella movie, along with a Frozen short.  So next week we are having a Cinderella/Frozen promotion.  Doris has designed a favor bag for kids ages 3-12 and on Saturday March 14 we are having a party in our store for those kids.  Among other things, they can sign up for tickets to see the movie.
Jesse and Lisa will be in period costume, posing for pictures with the kids.
So if you are wondering what we do all week at Sweet Tooth, you've had a sneak peek at our Retailer's Life.
Live long and prosper!!


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