The Dog Days

Since I was not sure why people refer to this time in August as "The Dog Days", I decided to do a little research.
Defined as the sultry days of summer, July through August are referred to as "Dog Days"
Romans associated hot weather with the star Sirius, the "Dog Star", the brightest star in the night sky.
Romans also believed that "Dog Days" were an evil time, when the sea boiled, wine turned sour, dogs went mad and people were full of disease.
Other definitions defined "Dog Days" as a period of stagnation.
I do know that things really do slow down at this time of the year.  there's the stagnation part... and if weather is a factor, the rising thermometer is surely a sign that hot weather will be with us for a while.
When you have a store like Sweet Tooth, you aren't really selling much that people "need"; rather you are presenting and selling things that people "want".
Take chocolate, for example.  Every grocery store and pharmacy check out station is loaded with impulse gifts, some of which are candy bars.  So it isn't the case that people can't find a candy bar most any time they want one.
The difference is that Sweet Tooth sells a line of chocolates which are more exclusive, actually better chocolate in most cases and often brands which aren't at the check out lines.  So a trip to Sweet Tooth yields chocolate or candy which is truly worth the cost and the calories.
The same goes for gifts and jewelry.  At Sweet Tooth we think it is lots of fun to sell the more unusual, the more fun, the less available and in doing so, we are encouraging our customers to have as much fun as we do. 
We like to be known as "The Happy Place" where our shelves and displays make people smile and feel really good about their purchases.  We prefer to be the brightest shopping star in our local universe.
To borrow a phrase from Southwest Airlines, we know our customers can shop anywhere they want....including online.....so we appreciate the fact that they have selected Sweet Tooth as their gift and candy store.